Case Study

SourceMedia – Print Production

Client - SourceMedia

About the client

SourceMedia, an Observer Capital company, is a diversified B-to-B digital media firm serving senior-level professionals in the financial, technology, and healthcare sectors. Its portfolio comprises many universally recognized brands such as American Banker, The Bond Buyer, Accounting Today, National Mortgage News, and Financial Planning.


  • Data aggregation process automation – SourceMedia had a major challenge with data aggregation for Bond Buyer, a print publication. The entire process was manually accomplished and required 3 days per data set.
  • Increasing efficiencies with the shared resources across all the printed and digital publications.
  • Creating a knowledge-based independent process across all the printed publications.
  • Offering a one-stop-shop model for all print publishing services (production, pagination, data aggregation, Xml conversion, cost and distribution reporting).

The Digital Convergence Technologies Solution

We successfully developed ‘BB40’, a tool which aggregates data from multiple sources and creates a report in less than 4 hours.

An end-to-end print production team was set up, with multiple touchpoints in the print life cycle, starting with all pre-press activities and ending with post print reporting that also included management of press runs.

Detailed SOPs and process documents were built, along with a tested workflow, that included 3 levels of quality assurance, resulting in a high quality and consistent production service.

Value We Added

The implementation of BB40 reduced about 70% of manual work, which saved time, increased accuracy, and reduced the overall turnaround time.

We delivered high quality services that enabled the transition to digitization and helped ramp up operations within an extremely short time span, which increased the overall efficiency and performance of SourceMedia.

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