CDN – For Surging OTT Demand
Over-the-top, or OTT, a trend that has been exploding in popularity in recent years. The global OTT market, which was estimated to be worth $121.61 billion in 2019, is now anticipated to increase to $1,039.03 billion by 2027, expanding at a remarkable CAGR of 29.4% between 2020 and 2027, according to a study by Allied Market Research.
For providers to keep up with the expanding trend and match customer demand, enhanced CDN must be implemented. Let’s talk about how CDN can help assist OTT providers to satisfy rising demand in this blog article.
The growing demand for OTT
The Covid-19 pandemic has significantly increased demand for OTT services and content. We might say that travel sector cuts have turned into the OTT business’s gain as the Coronavirus caused global lockdowns. Both the number of OTT subscribers and engagement rates rose immediately.
The abrupt shift in user attention to OTT services opened more potential for OTT content producers to generate cash, albeit with a high bar. High optimizations are necessary on both the infrastructure back end and the customer-facing front end to succeed in this competitive market area.
CDN and Surging OTT Demand
With the growth in user quantities, performance and delivery quality must scale as well. Poor service quality will have a negative influence on the user experience, lower customer retention rates, and encourage user churn to rival services. Particularly in the social media environment we live in today, where incidents may easily snowball into a PR issue for the companies
As a result of their habit of binge-watching television episodes, movies, and documentaries, today’s users want low latency, less buffering, and TV-like performance. It is, to put it mildly, a technological challenge to manage these high expectations on a large scale for user groups, especially across the globe in numerous locations. The client-server approach and conventional IT infrastructure are not well suited for effectively processing these high amounts of inquiries. Due to these challenges, content delivery networks have gained relevance in the OTT delivery architecture. With the use of CDNs, content providers of all sizes may effectively scale up and down in response to changing network requirements.
Benefits of CDN for an OTT platform
A CDN is a cloud platform that optimises and caches information like video, images, music, and codes to allow users to access any device rapidly. With the use of CDNs, content providers of all sizes may effectively scale up and down in response to changing network requirements.
Another major advantage of CDN is security. These days, DDoS attacks and cyberattacks are more common, so CDNs use cutting-edge and cutting-edge software architectures to prevent these destructive attacks and make sure service is always available. OTT platforms are currently receiving a lot of media attention, therefore a negative occurrence like a cyber assault could have significant unfavourable consequences for the company.