Product Engineering from Concept to Conclusion

by DCT
September 27th, 2021

With advancements in technology progressing at an accelerated pace, speed to market has never been more crucial. And for those businesses looking to take on the prestigious mantle of early adopters, investing resources in product engineering will pave the way forward. Ahead, we take a closer look at how product engineering service providers can help companies, from startups to large scale businesses, get ahead of the pack.

 What is product engineering? 

Simply put, product engineering refers to the process from conceptualisation to the conclusion of a new product. This involves a broad spectrum of roles, including innovation, design, development, test and execution. While the technicalities might vary for specific products, the purview of a product engineer is every single stage along the life cycle from ideation and innovation to execution and administration.

What does product engineering involve?

Despite the various steps involved in producing a new product, the process follows a linear path from the initial stages of innovation and testing to the ultimate destination: user acceptance. Here’s a closer look at the process involved:

Product ideation: The formalised portion of product engineering starts with an idea, thought or strategy. All channels, from design to testing, are brought together to share their experience and insights supplemented with analysis of current trends and interaction with clients to determine their goals.

Product architecture: In this stage, the functional aspects of the new product assume centre stage. Depending on the strategy outlined in the previous stage, the ideas are synthesised to determine the purpose of the product, its interface and functionalities. 

Product design: In this stage, design skills are leveraged to develop the interface, interaction and experience of the product. After an initial round of conceptual design that involves the broad outline, the project moves forth to the embodiment design that works on the actual design as per specifications and criteria developed in the earlier stages. 

Product testing: No process of product development is complete without adequate testing. This is a critical stage for ensuring that the product performs as per the specified criteria as well as for determining any design flaws that need to be addressed. 

Roles and Responsibilities of a product engineer

The role of a product engineer depends upon the needs and requirements of the project but here are the job duties that they assume responsibility for:

● Leveraging industry insights and performing market analysis on competition

● Ensure that product design is made in accordance with project requirements 

● Testing prototype to ensure smooth functioning and eliminating design flaws 

● Directing the launch of the product in an efficient manner 

DCT seeks to simplify the process from ideation to implementation through a comprehensive host of services, including value engineering, production strategy, resolution of failures and complaints and performance evaluation. By opting for a personalised, customer-centric approach, we offer end-to-end support for digital integration.  

To read about our partner case studies, click here.

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