THE PROBLEM STATEMENT
The media aggregator wanted a true partner who would act as an extension of their team to support their media activities and initiatives.
DCT, being a one-stop-shop for media operations, decided to step in and support them with advertising, creative building and data and analytics.
- Ad Trafficking
- Strategy and Setup
- QA and Tag Management
- Campaign Management
- Programmatic Yield Management
- Inventory Forecasting
- Network delivery reports
- Reporting and insights
- Custom dashboards
- Testing & Troubleshooting
- End to end testing for new launches.
- Indy100 Testing
- Video End-Board testing
DCT regularly supports a number of Adhoc projects –
- Rich media ad building/designing
- Site auditing
- Ad Product Database using MS Power BI
DCT tailor-built a team to align with the client’s existing sales regions, creating highly functional 1-to-1 relationships with the sales staff.
This helped deliver end-to-end solutions covering optimized ad trafficking, campaign monitoring and optimizations, reporting, and account management, including client communications.