Revolutionizing the OTT Experience with XR

by DCT
August 12th, 2022

Augmented Reality (AR) and Virtual Reality (VR) are technologies that are evolving and revolutionizing the way people experience content. AR is a technology that superimposes digital information in the real-world environment while VR is an immersive experience of virtual environments.

The future of OTT content is enhanced by these technologies like never before with more interactive content, more personalized experiences, and more engagement through social interactions.

The potential for immersive storytelling in the OTT space is huge. The use of XR technologies such as augmented reality and virtual reality will allow content creators to tell more complex stories, and engage audiences in new ways that were not possible before.

5G & XR

5G is the next generation of wireless technology. It will be faster and more reliable than 4G. As a result, it is expected to change the way we live, work and play. XR (eXtended Reality) will also be pivotal in its development as it opens up exciting and engaging ways to connect with audiences.

5G networks will be the next technology that will enable immersive experience for users. With 5G, the experience of virtual reality augmented reality and mixed reality will be more realistic and more interactive.

The XR (eXtended Reality) market is expected to grow at a compound annual growth rate of 95% by 2025. The market is expected to grow from $5.2 billion in 2016 to $162 billion in 2025.

Beyond video

The future of video content is not just about the video itself, but also about the immersive experience. XR is a new way to push people’s curiosity and interest in a brand. It can be used to create an interactive environment that engages people and makes them feel like they are part of it. This type of content can be used in sports, tourism, education, and more.

XR has significant potential for sports teams to engage with their audiences. For example, it could help them connect with fans in new ways or bring fans closer to their favorite players by putting them on the field or court with them.

XR will revolutionize the way we interact with all kinds of content in just a few short years. We can’t wait to see what TV looks like once XR is commonplace. If you meet friends on the show before watching it, you can join a virtual room that matches their personality – like a spaceship with a planet visible through a porthole. The friends can play with the adorable microgames related to the show, or chat with their favorite robot from the TV series. They then all watch together and enjoy themselves like they’re in a single room

This is just the beginning. XR technology will create new ways to interact with your audience beyond what we can imagine today. Within a few years, buying virtual assets or browsing through a VR experience may not sound too far out of ordinary.  XR is not just a platform, it develops entirely new areas of consumption for organizations

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