Role of Cloud in OTT streaming

by DCT
August 26th, 2022

Cloud computing has been a game changer in the OTT streaming industry. Cloud is playing an important role in the broadcasting industry. It has changed the way broadcasters are handling their streaming infrastructure as it provides them with a scalable and quality video streaming platform that they can rely on at any time.

The cloud is hosting all the content that they need, which means that they don’t have to worry about it being stored locally or on-premises anymore. They also don’t have to worry about managing the servers and storage themselves because it’s all taken care of by the cloud provider.

Consumers are Binging on OTT Content

Consumers are spending more time online than ever before. Online video streaming services like Netflix, YouTube, and Amazon Prime have been growing exponentially. The most popular type of content is OTT (over-the-top) content which is delivered to the viewers through their internet connections without requiring a cable or satellite subscription. They have full control over the content they consume with the help of cloud technology. This helps content creators reach their audiences in a more efficient way.

Cloud technology has helped people to spend more time online and on their mobile devices. The amount of time people spend on their mobile devices has increased by 10% in the last year. With this, we can see that consumers are increasing their consumption of digital content which is mostly found online or on mobile devices.

A Data-driven World 

Data is making its way into every aspect of our lives. From the TV shows we watch to the food we eat; everything is influenced by some form of data. Data has made it possible for content to be available according to a person’s interests and preferences, which in turn has led to a world where everything is personalized.

The internet has made it possible for companies to offer their services online, without having any physical presence in the customer’s area. This means that they can provide more personalized content and more relevant services without having any physical location constraints.

Consumers are getting more and more demanding for content, which is great for the OTT industry. OTT players can create new content for their users and simultaneously learn from their behaviours to deliver better, more targeted content. Cloud technology is often cited as a key enabler for over-the-top (OTT) platforms to provide on-demand content. Flexibility, privacy, security, and agility are likely to be the top advantages of embracing the cloud. It can be used for streaming services by providing additional features that the OTT market. More people will then want to subscribe to these services, and it’ll also increase revenue.

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